As 2012 draws to a close,
part of my day job involves creating an editorial calendar for the department
for 2013. The calendar will outline the marketing team’s plan for the year, focusing
on projects (and their deadlines) and messaging throughout the year.
As I’m working on this
project at work, I’m also working on creating a personal editorial calendar for
2013, focusing on blogging and the collection. It will likely be more flexible
than the one for work, but it will help me stay focused throughout the year and
meet my goals.
There are different ways
to use editorial calendars in writing. You may have one for a particular
(large) project, or for blogging, or for whatever else you need to organize and
track. Your calendar may be simple, outlining themes each month, or it may be
more complicated, listing weekly (or daily) tasks and projects.
As is my advice with lots
of things in the writing world, you have to find a method that works best for
you.
The editorial calendar I’m
creating right now is a month-by-month overview for blogging and fiction-ing. I’ll
have specific goals for each month, and my blog will have a general theme for
the month (that may not be the theme for every single post that month, but
gives me a starting point as I work).
In addition to this
overview, I will take time at the end of each month, beginning with December
2012, to create a more in-depth editorial calendar for the following month. The
in-depth calendar will be a daily calendar, outlining the blog posts for each
day, specific deadlines for writing, and what tasks for the collection I have
each day.
I know this is a lot more
involved than many of you need (or want!), but it’s what works for me. Because
of the craziness of my life, I have to stay organized and keep meticulous lists
to stay on top of everything. It’s worked well in 2012, so I’m continuing it in
2013.
There are a lot of
advantages to using an editorial calendar. It can allow you to look ahead to
and prepare for upcoming content (and events, such as NaNoWriMo), it can show
you when your busy months and weeks are, and on the days you simply have no inspiration,
you can use your editorial calendar as a sort of writing prompt to give you a
starting place.
The difficulty in creating
and implementing an editorial calendar really depends on how involved you want
the process to be. If you simply come up with content themes for your blog each
month (which is done for you if you participate in NaBloPoMo), it takes little
time and effort. However, if you want to come up with blog post ideas and
specific writing goals for each month/week/day, it’s going to be a bit more
difficult. It’s up to you to determine the best way for you to proceed.
Will you be creating an
editorial calendar for 2013?
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