When I started freelance writing way back in 2008, I got a client writing health-related blog posts and newsletter articles. It was a really good starter gig, but when I took it, I told myself I wasn't going to let myself get locked in to writing on health-related topics for my career. It wasn't something I had a passion for. It was just a starting place.
Now, as I'm looking ahead to changes in my career, my target market will be small to mid-size holistic health and wellness organizations.
I know, right?
Here's the thing. Health-related writing gave me a start. And as I started focusing more on my own health--from a holistic perspective--I developed a passion for the field. And now it's my career path.
Freelancers are told to find a niche. It helps narrow the field of potential clients, and allows writers to use their expertise to create the best quality writing they can.
When I started writing, I didn't want health-related writing to be my niche. But I used it as a foundation, and the more I wrote about it, the more passionate I became about the topics. I found myself drawn to health-related topics, even narrowing that to holistic health and wellness-related topics. Now I can't imagine writing about anything else.
I'm excited about what is coming next year as I focus on my target market in my niche. 2015 is going to be a good year, and my own health journey is going to get to be a major part of it.
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