31 May 2012

Sometimes little fish are good, too.

I've been busy lately, as you can tell from my inconsistent posting. Sorry about that. But things are normalizing a bit, so I'm hoping to post more consistently now. (And I'll be posting quite a bit more in June.)

I do want to talk to you about freelance clients a bit. Freelance writing is how I make my living, and I rely on my ability to land contracts with clients in order to continue to have work. It can be difficult sometimes (there are slow periods), but overall I'm happy with my freelance career.

That said, I think it's important for freelancers to know that you don't have to always focus on "big" clients to be a successful writer. Sure, the big clients are fun, the big projects can be great, but sometimes the big clients are just one big project and then they're done.

I always try to have a few "little" clients in my active list. These are clients whose projects don't take a lot of time. They may not pay as well as big clients, but I can do the work quickly between bigger things, or if I have a spare few minutes will Puck and Tink are eating lunch. I like these clients. Not only are they good for quick writing here and there, but I have had several "little" clients who have turned into ongoing clients. They may not always have work for me, and the work they have may be small, but having repeating clients is a very good thing for freelance writers.

I have one client in particular who has work for me every now and then. His company has a few websites and I've written most of the content for the sites. When he has work for me, it's usually a week or two's worth, and I've gone months without hearing from him, but when he needs content, he always comes to me. He knows I can give him the content he needs when he needs it. If I'd skipped that first project because this client was too small, I'd have missed out on a lot of work over the past year or so.

The biggest thing is to figure out if the project is worth your time in the moment. If a small client wants some work done, can you fit it in between other projects? If you can, and it meets your personal income requirements for time spent on it, there's no reason not to take the client. You never know what will happen with a smaller client later on.

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